Services
Sales Leadership That Builds Predictable Revenue
Whether you need clarity on why growth has stalled, help installing a repeatable sales system, or ongoing executive sales leadership, BenNic Solutions delivers hands-on guidance not theory. Every engagement is designed specifically for waste hauling and route-based service companies that want to build predictable, profitable growth.
01 — Diagnostic
ROUTE Reality Check™
Know What's Holding Your Growth Back
The ROUTE Reality Check™ is a focused business diagnostic for owners who know something isn't working but want clarity before making larger investments.
In just a few weeks, you'll receive an objective assessment of your sales organization, identify where revenue is leaking, and leave with a prioritized roadmap for improving growth and profitability.
What's Included:
Revenue and profitability review
Pipeline and forecasting assessment
Pricing and margin analysis
Route density and account quality review
Sales process evaluation
Executive findings and 90-day action plan
Ideal for:
Founder-led waste hauling companies
Businesses experiencing inconsistent revenue
Companies preparing for growth
Owners looking for an experienced outside perspective
Benefits:
Clear Revenue Visibility
Understand what's limiting predictable growth.
Identify Revenue Leaks
Pinpoint where opportunities are being lost.
Prioritized Action Plan
Know exactly what to improve first.
Better Business Decisions
Move forward with confidence before making larger investments.
02 — Deep Audit
Executive Sales Engine Audit
Build a Stronger Commercial Organization
The Executive Sales Engine Audit is a comprehensive evaluation of your sales organization. We assess your sales process, CRM, forecasting, pricing, accountability, and commercial execution to identify the systems preventing consistent growth.
What We Evaluate:
Sales process
CRM utilization
Pipeline management
Forecast accuracy
Pricing discipline
Sales accountability
Territory management
Customer retention
Commercial KPIs
Leadership cadence
Ideal for:
Companies with established sales teams
Organizations struggling with forecast accuracy
Businesses preparing for expansion
Owners seeking stronger commercial discipline
Results You Can Expect:
Improved forecast accuracy
Better pipeline visibility
Increased sales accountability
More consistent pricing
Stronger commercial execution
Higher-quality recurring revenue
03 — 90-Day Install
90-Day ROUTE Growth Accelerator™
Install a Predictable Revenue Operating System
The ROUTE Growth Accelerator™ is a hands-on implementation engagement that installs the commercial systems needed to build a repeatable sales engine.
Together, we'll implement the first version of your ROUTE Sales Engine™, creating the structure, accountability, and leadership rhythms necessary for long-term growth.
What We BUILD:
Sales operating rhythm
CRM structure
Pipeline stages
Sales scorecards
Forecasting process
Weekly sales meetings
Coaching framework
Pricing guardrails
KPI dashboards
Ideal for:
Businesses ready to professionalize sales
Companies transitioning beyond owner-led selling
Organizations committed to scalable growth
Results You Can Expect:
Predictable sales execution
Reliable forecasting
Stronger team accountability
Consistent coaching
Better pricing discipline
Sustainable revenue growth
04 — Ongoing
Fractional Sales Director
Executive Sales Leadership Without a Full-Time VP of Sales
Many waste hauling companies have outgrown owner-led selling but aren't ready for the investment of a full-time sales executive.
As your Fractional Sales Director, Reid becomes an extension of your leadership team, providing strategic direction, coaching, accountability, and commercial leadership that drives measurable business results.
Core Services
Sales strategy and leadership
Weekly sales meetings
Pipeline reviews
Forecast management
Sales coaching
Pricing strategy
Territory planning
Hiring and onboarding
KPI development and reporting
Executive leadership support
Ideal for:
Founder-led waste hauling companies
Growth-stage businesses
Companies without experienced sales leadership
Organizations preparing to scale
Fractional Sales Director Benefits:
Executive Leadership On Demand
Gain experienced sales leadership without the cost of a full-time executive.
Predictable Revenue
Improve forecasting, pipeline visibility, and sales discipline.
Stronger Sales Accountability
Create consistent expectations, coaching, and performance management.
Higher Margins
Improve pricing discipline, account quality, and route profitability.
Scalable Commercial Systems
Build a sales organization that grows without depending on the owner.
Executive Leadership On Demand
Gain experienced sales leadership without the cost of a full-time executive.
Predictable Revenue
Improve forecasting, pipeline visibility, and sales discipline.
Stronger Sales Accountability
Create consistent expectations, coaching, and performance management.
Higher Margins
Improve pricing discipline, account quality, and route profitability.
Scalable Commercial Systems
Build a sales organization that grows without depending on the owner.
Compare
Which Engagement Is Right for You?
ROUTE Reality Check™
For owners who need clarity before making bigger decisions.
Executive Sales Engine Audit
For businesses ready to evaluate and strengthen their entire sales organization.
Fractional Sales Director
For organizations that need ongoing executive sales leadership without hiring a full-time VP of Sales.
90-Day ROUTE Growth Accelerator™
For companies ready to install a repeatable commercial operating system.
ROUTE Reality Check™
For owners who need clarity before making bigger decisions.
Executive Sales Engine Audit
For businesses ready to evaluate and strengthen their entire sales organization.
Fractional Sales Director
For organizations that need ongoing executive sales leadership without hiring a full-time VP of Sales.
90-Day ROUTE Growth Accelerator™
For companies ready to install a repeatable commercial operating system.
READY TO GIVE US A TRY?
Ready to Build a Predictable Revenue Engine?
The businesses that scale successfully aren't relying on hustle, tribal knowledge, or owner intervention. They're running a repeatable system. Let's determine whether the ROUTE Sales Engine™ is the right fit for your business.
© Copyright 2026. BenNic Solutions, LLC. All Rights Reserved.
© Copyright 2026. BenNic Solutions, LLC. All Rights Reserved.