Reid helps waste hauling and route-based service companies build predictable revenue, stronger sales accountability, and scalable commercial organizations through proven sales leadership, operational discipline, and the proprietary ROUTE Sales Engine™.
With more than 25 years of executive leadership across waste management, environmental services, business ownership, and sales management, Reid has helped companies grow revenue, improve forecasting, strengthen profitability, and build commercial systems that scale beyond the owner.

Unlike many consultants, Reid has spent most of his career building and leading the kinds of businesses he now advises. He has served as a sales executive, company president, entrepreneur, business advisor, and owner—leading commercial organizations, overseeing operations, completing acquisitions, and helping organizations create the accountability and structure required for long-term growth.
One of the accomplishments he's most proud of was co-founding United Waste Solutions and helping build High Country Waste Solutions from a single truck and a handful of containers into a successful regional waste hauling company that was ultimately acquired by Republic Services. That experience shaped his belief that sustainable growth comes from systems not owner heroics.
Today, Reid partners with founder-led waste hauling and route-based service companies that have reached a critical stage of growth where revenue has become harder to predict, sales still depend too heavily on the owner, forecasting lacks the visibility needed for confident decision-making, and increasing revenue isn't translating into greater profitability. His mission is to help owners install the commercial systems, leadership rhythms, pricing discipline, and sales accountability needed to build predictable, profitable growth that can scale without relying on the owner to drive every opportunity.
Built High Country Waste Solutions from a single truck into a successful company acquired by Republic Services.
Increased sales forecast accuracy from 50% to 95% within 12 months.
Improved sales team quota attainment from 60% to more than 90% through coaching, accountability, and sales leadership.
Grew recurring revenue by 40% through territory strategy, route density improvements, acquisitions, and commercial discipline.
Led multimillion-dollar sales organizations across multiple states and business units.
Guided acquisitions, integrations, and organizational transformation for growth-stage companies.
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Email: [email protected]
Phone: +336-517-7898
© Copyright 2026. BenNic Solutions, LLC. All Rights Reserved.