Build Predictable Revenue Without Hiring a Full-Time VP of Sales
If your pipeline feels inconsistent, forecasting is unreliable, and too much growth still depends on you personally, it's time to install a sales engine that scales.
I help waste hauling and route-based service companies build stronger sales accountability, improve forecast accuracy, and create predictable growth through my proprietary ROUTE Sales Engine™.
Unpredictable Revenue & Forecasting
Without visibility into pipeline health, pricing discipline, and sales performance, growth becomes difficult to predict and manage.
Founder-Dependent Sales Organizations
When owners remain the primary driver of sales activity and major opportunities, the business struggles to scale beyond individual effort.
Growth Without Margin Discipline
Weak account selection, inconsistent pricing, and poor route density can create revenue growth that fails to improve profitability.
Unpredictable Revenue & Forecasting
Without visibility into pipeline health, pricing discipline, and sales performance, growth becomes difficult to predict and manage.
Founder-Dependent Sales Organizations
When owners remain the primary driver of sales activity and major opportunities, the business struggles to scale beyond individual effort.
Growth Without Margin Discipline
Weak account selection, inconsistent pricing, and poor route density can create revenue growth that fails to improve profitability.
THE ROUTE SALES ENGINE
From Random Acts of Selling to a Predictable Revenue Engine
THE ROUTE SALES ENGINE
From Random Acts of Selling to a Predictable Revenue Engine
R
Reveal the
Reality
Audit revenue, pipeline, pricing, churn, and forecasting.
O
Optimize the Offer
& Pricing
Improve account quality, route profitability, and margin protection.
U
Upgrade the Sales
Process
Implement pipeline visibility, CRM structure, and sales process discipline.
T
Train & Tune
the Team
Create accountability, coaching, and sales leadership rhythms.
E
Execute, Evaluate
& Expand
Drive consistent execution and scale what works.
Reveal the Reality
Audit revenue, pipeline, pricing, churn, and forecasting.
Optimize the Offer & Pricing
Improve account quality, route profitability, and margin protection.
Upgrade the Sales Process
Implement pipeline visibility, CRM structure, and sales process discipline.
Train & Tune the Team
Create accountability, coaching, and sales leadership rhythms.
Execute, Evaluate & Expand
Drive consistent execution and scale what works.
Most Consultants Advise Business Owners. I've Spent Most of My Career Being One.
Over the last 25+ years, I've worked across nearly every aspect of the waste and environmental services industry. As a sales leader, operator, entrepreneur, executive, advisor, and company owner.
One accomplishment I'm especially proud of was co-founding United Waste Solutions and helping build High Country Waste Solutions from a single truck and a handful of containers into a successful business ultimately acquired by Republic Services.
I've led multimillion-dollar revenue portfolios, completed acquisitions and integrations, and helped organizations create the structure and accountability required for sustainable growth.
Today, I help waste haulers and route-based service companies build stronger commercial organizations capable of supporting predictable growth.
Because the goal isn't simply generating more revenue.
The goal is building a company that can grow without depending on the owner to drive every opportunity.
How We Work Together
ROUTE Reality Check
A focused diagnostic for owners who know something is off but want clarity before making larger investments.
Executive Sales Engine Audit
A deeper evaluation of pipeline visibility, pricing, forecasting, CRM usage, and sales process effectiveness.
90-Day ROUTE Growth Accelerator™
Install the first version of your sales operating system.
Fractional Sales Director
Ongoing sales leadership without the cost of a full-time VP of Sales.
ROUTE Reality Check
A focused diagnostic for owners who know something is off but want clarity before making larger investments.
Executive Sales Engine Audit
A deeper evaluation of pipeline visibility, pricing, forecasting, CRM usage, and sales process effectiveness.
90-Day ROUTE Growth Accelerator™
Install the first version of your sales operating system.
Fractional Sales Director
Ongoing sales leadership without the cost of a full-time VP of Sales.
TESTIMONIALS
Trusted by Business Owners,
Sales Teams & Industry Leaders
“Reid helped us turn sales from an inconsistent, owner-dependent effort into a repeatable system. With clear processes, coaching rhythms, and KPI accountability in place, we grew from $0 to $1.46M in annual revenue with a three-person sales team while improving forecast accuracy from 50% to 95%.”
Rick, C.
Waste Hauling & Route-Based Services
“Before Reid’s leadership, we didn’t have the visibility or accountability we needed across the sales organization. He helped create a disciplined sales process that gave leadership a reliable 30–90 day view of revenue and helped increase team quota attainment from 60% to over 90%.”
Richard G.
National Environmental Services Company
“Reid helped us develop a smarter commercial growth strategy focused on recurring revenue, customer retention, and profitable route density. Through stronger team development, territory strategy, and acquisitions, we grew recurring revenue 40% over five years.”
Annette M.
Growth-Stage Route-Based Service Business
TESTIMONIALS
Trusted by Business Owners,
Sales Teams & Industry Leaders
Trusted by Business Owners,
Sales Teams & Industry Leaders
Trusted by Business Owners,
Sales Teams & Industry Leaders
"Having met Reid Stewart on a few occassions and understand what he is doing; I would like to recommend him as this is an important service to the community. Small Businesses are the life blood of the future in any economy, the entrepreneurs with whom he works, provide products or services to the society, in which they operate and in so doing become an essential part of the fabric of society. The important role that Reid plays by advising and guiding the "Start Up Owners" through the early years is critical to their success. Getting through year one and year three puts the entrepreneur on their feet and adds to the viability of the micro-economy."
- Robert Bluett
People Plus Systems
"Important and valuable counseling and support of small businesses."
- Joe Furman
Watauga County Office of Economic Development
“Reid helped us turn sales from an inconsistent, owner-dependent effort into a repeatable system. With clear processes, coaching rhythms, and KPI accountability in place, we grew from $0 to $1.46M in annual revenue with a three-person sales team while improving forecast accuracy from 50% to 95%.”
- Rick, C.
Waste Hauling & Route-Based Services
“Before Reid’s leadership, we didn’t have the visibility or accountability we needed across the sales organization. He helped create a disciplined sales process that gave leadership a reliable 30–90 day view of revenue and helped increase team quota attainment from 60% to over 90%.”
- Richard G.
National Environmental Services Company
“Reid brought the structure and leadership our sales team needed without requiring us to hire a full-time sales executive. He helped establish clearer accountability, stronger coaching, and better visibility into the pipeline — giving us a sales organization we could actually manage, forecast, and scale.”
- Annette M.
Growth-Stage Route-Based Service Business
TESTIMONIALS
Trusted by Business Owners,
Sales Teams & Industry Leaders
"Having met Reid Stewart on a few occassions and understand what he is doing; I would like to recommend him as this is an important service to the community. Small Businesses are the life blood of the future in any economy, the entrepreneurs with whom he works, provide products or services to the society, in which they operate and in so doing become an essential part of the fabric of society. The important role that Reid plays by advising and guiding the "Start Up Owners" through the early years is critical to their success. Getting through year one and year three puts the entrepreneur on their feet and adds to the viability of the micro-economy."
- Robert Bluett
People Plus Systems
"Important and valuable counseling and support of small businesses."
- Joe Furman
Watauga County Office of Economic Development
“Reid helped us turn sales from an inconsistent, owner-dependent effort into a repeatable system. With clear processes, coaching rhythms, and KPI accountability in place, we grew from $0 to $1.46M in annual revenue with a three-person sales team while improving forecast accuracy from 50% to 95%.”
- Rick, C.
Waste Hauling & Route-Based Services
“Before Reid’s leadership, we didn’t have the visibility or accountability we needed across the sales organization. He helped create a disciplined sales process that gave leadership a reliable 30–90 day view of revenue and helped increase team quota attainment from 60% to over 90%.”
- Richard G.
National Environmental Services Company
“Reid brought the structure and leadership our sales team needed without requiring us to hire a full-time sales executive. He helped establish clearer accountability, stronger coaching, and better visibility into the pipeline — giving us a sales organization we could actually manage, forecast, and scale.”
- Annette M.
Growth-Stage Route-Based Service Business
READY TO GIVE US A TRY?
Ready to Build a Predictable Revenue Engine?
The businesses that scale successfully aren't relying on hustle, tribal knowledge, or owner intervention. They're running a repeatable system. Let's determine whether the ROUTE Sales Engine™ is the right fit for your business.
© Copyright 2026. BenNic Solutions, LLC. All Rights Reserved.
© Copyright 2026. BenNic Solutions, LLC. All Rights Reserved.